| 对某报刊登医药广告情况的统计分析及思考 |
| 投稿时间：2003-09-25 点此下载全文 |
| 引用本文：杨志强,杨永岐.对某报刊登医药广告情况的统计分析及思考[J].药学实践杂志,2004,(1):36~38 |
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| 中文摘要:目的 评价当前医药广告的基本情况,提出相应对策。方法 收集某报1～4月发布的所有广告,采用社会统计学方法,按照有关标志进行分组、统计,并根据《中华人民共和国药品管理法》和《中华人民共和国广告法》进行分析评价。结果 收集了292件医药广告,发现当前医药广告问题严重,主要问题是非法广告(14.4%)和虚假广告(45.2%)。结论 有关部门需要从根源上查找广告问题的原因,并采取有效对策。 |
| 中文关键词:医药广告 发布情况 分析评价 |
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| The statistics and analysis of 292 medicine and drug advertisements |
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| Abstract:Objective To evaluate the current situation of medicine advertisements and propose some countermeasures.Methods The medicine advertisements from January to April in one newspaper were gathered,grouped and evaluated by the method of social statistics according to the Drug Control Law of the People's Republic of China and Advertisement Law of the People's Republic of China.Result The problem of medicine advertisement is very serious, the main problem is lawless advertisement and falsehood advertisement.Conclusion The effective countermeasures should be taken through finding the reasons of advertising problem. |
| keywords:medicinal advertisement release situation analysis review |
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